Our insoles and outsoles are engineered for absorbing stress and maximizing comfort.
Our insoles have acupressure points that gently relief muscle tension all-day, and do not sink overtime.
We experimented with different formulas for our outsoles to achieve the best balance of durability and lightweightedness.
We take a ground up approach to redesign each shoe component based on our real body needs and anatomical data, innovating from stitches to formulas.
We work with medical experts, doctors and industry leaders to inform our design needs. We test the aerodynamic range of our shoes at world-class labs for high performance functionality.
Shoes reflects a person’s identity and confidence, opening up possibilities and making them feel powerful.
We believe style is just as important as comfort. When we feel good, we can live life to the fullest.
We are constantly exploring new material frontiers to create different types of shoes for a dynamic lifestyle.
We leverage our authentic experience and first-hand knowledge in empathising and understanding the pain points personally.
We hold internal team trials and tests for weeks before a product is passed for launching.
We co-design with our customers as well as medical experts, podiatrists, and biophysicists.
We incorporate customer feedback into our design process to serve our customer needs.
In our pursuit of high performance, each batch is improved upon the past one.
More than 300 prototypes are made every year with constant iteration and experimentation and less than 5 pass our stringent tests for launch.
We leverage our authentic experience and first-hand knowledge in empathising and understanding the pain points personally.
We hold internal team trials and tests for weeks before a product is passed for launching.
We co-design with our customers as well as medical experts, podiatrists, and biophysicists.
We incorporate customer feedback into our design process to serve our customer needs.
In our pursuit of high performance, each batch is improved upon the past one.
More than 300 prototypes are made every year with constant iteration and experimentation and less than 5 pass our stringent tests for launch.
Where we are going
OUR CLIMATE RESPONSIBILITY
We work with responsible factories and suppliers in our goal to support climate change. We have set a manufacturing climate target of 30% reduction in manufacturing emissions by 2030 to meet the goals of the Paris Agreement.
All our uppers are certified Global Recycled Standard using a >90% recycled mix of manmade and natural materials.
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